Online Reputation Management (ORM)

To Protect and Strengthen Your Brand

Recent statictics in the retail sector show that nearly 90% of online consumers use reviews to help them make purchase decisions, and that 80% change their mind about who to buy from after reading reviews. Search engines are partnering with popular social media platforms, and even developing their own social media channels, to bring the "Word on the street" about any brand, product or serivice directly to the fingertips of consumers. On any given day, what do your potential customers encounter online about yours?

Now more than ever, managing your online reputation is critical to the success of your business.

Consistent monitoring and search engine reputation management is a key element of Web marketing today. A few questions that you should be able to answer about your company's brand are:

• Are people saying good things about your product or services and posting positive reviews?
• What are your employees saying or writing about your company?
• Are people posting negative comments about your business, product or service on social networks?
• Has your business been flagged on consumer affairs websites or rip-off reports?
• What is the smartest thing to do if any of these happened?

Your brand reputation can be damaged in a myriad of ways at any time on the Web, and the effort it can take to reverse this and effectively manage online reputation can be daunting. If you don't have the time or resources to stay ahead of this market dynamic, you need to get help from a firm with expertise in brand monitoring and search engine reputation management.

Our Abide Infotech online reputation management team can help you manage your brand online and identify the most effective methods of responding to customers when necessary. We will:

• Identify the communities and channels your customers visit and participate in
• Track online conversations through search engines, social networks, message boards, blogs, and other online channels.
• Help you to develop the right voice to communicate your marketing message and positively influence your corporate branding
• Help you develop a strategy to address negative online chatter should the need arise

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